RRD Campus
RRD Campus
RRD Campus
RRD Campus
Recordati Rare Diseases (RRD) is a subsidiary of pharmaceutical company Recordati Pharmaceuticals. Recordati approached us to build a new website for their educational platform for medical professionals specialised in rare diseases. With this being a educational project, the key challenge was creation a user-friendly repository where medical specialists could easily find written, video and event-content about a particular rare disease.
Role
Role
UX Designer
UX Designer
Project Manager
Project Manager
Tools
Tools
Figma
Figma
Useberry
Useberry
Links
Links
RRD Campus
RRD Campus
DATE
DATE
Jul - Oct 2024
Jul - Oct 2024
Background
ROLE
As the sole designer assigned to the project, the ground work was laid through market research and stakeholder interviews. Afterwards, I owned ideation, design and prototyping tasks. I also ran point on project management task for the assigned Product Team.
The Challenge
Medical professionals needed a reliable, easy-to-use educational resource on rare diseases. The client had no successful internal model to draw from, and the platform also needed to support business objectives by generating qualified leads.
User Perspective
To create a relevant and effective educational platform, we first needed to understand the needs, behaviors, and constraints of our core user group: medical professionals in the Benelux region who specialize in or treat rare diseases.
Given the absence of direct user research, I grounded this phase in a combination of stakeholder interviews, market analysis, and usability heuristics tailored to the healthcare domain.
Key findings and assumptions that shaped the product direction:
Doctors and specialists rarely have time to casually browse or explore deep websites. Content must be immediately scannable, clearly categorized, and searchable by disease area to prevent friction.
Healthcare professionals are highly selective about their sources. For this platform to be trusted, the content needed to feel clinical, structured, and free from overt marketing. This was especially critical since the goal was also to generate qualified leads.
Professionals don’t always know exactly what they’re looking for, especially in a niche domain like rare diseases. Supporting related-content discovery was essential to encourage session depth and knowledge building.
0%
Average completion rate of content consumption by medical professionals
0%
report higher trust in content that appears scientific and neutral, without overt branding.
0%
likely to revisit a platform that provides high-quality, relevant educational resources — especially if it’s easy to navigate.
0%
MEdical Professionals use search as the primary method of finding specialist content
Problem Statement
In the specialized field of rare diseases, medical professionals must stay up to date on new research, treatments, and clinical guidance, often across multiple therapeutic areas. Yet they typically have limited time, and the content they need is scattered across journals, webinars, events, and pharmaceutical sources. Recordati wanted to provide a centralized platform to solve this, but had no prior model or structure to build from.
In the specialized field of rare diseases, medical professionals must stay up to date on new research, treatments, and clinical guidance, often across multiple therapeutic areas. Yet they typically have limited time, and the content they need is scattered across journals, webinars, events, and pharmaceutical sources. Recordati wanted to provide a centralized platform to solve this, but had no prior model or structure to build from:
“Medical professionals treating rare diseases need fast, credible access to up-to-date knowledge. However, most existing resources are fragmented, time-consuming to navigate, or overly promotional in tone. Our challenge was to create a focused, intuitive platform that medical professionals would trust and use, while also supporting Recordati’s business objective of generating qualified leads.”
“Medical professionals treating rare diseases need fast, credible access to up-to-date knowledge. However, most existing resources are fragmented, time-consuming to navigate, or overly promotional in tone. Our challenge was to create a focused, intuitive platform that medical professionals would trust and use, while also supporting Recordati’s business objective of generating qualified leads.”
Remodelling the Flow
MVP Feature Prioritisation & Site Map
To define the scope and prioritize features effectively, I conducted a MoSCoW analysis to balance user needs with business goals and technical constraints. This helped align the platform’s core functionality with the expectations of medical professionals, who demand fast, trustworthy access to content, while also supporting Recordati’s lead generation objectives. The analysis categorizes each feature based on its importance to a successful minimum viable product (MVP), ensuring a focused and strategic product roadmap.
Moscow Feature analysis
BLog/News Section
Site Map
BLog/News Section
The Redesign
Brand Elements
All visual and UI elements were designed in alignment with Recordati’s brand guidelines. The goal was to maintain consistency with the parent brand while creating a clean, professional interface suited to medical professionals. No deviations were made from the existing visual identity to ensure brand integrity across platforms.
BLog/News Section
At-a-glance company stats provide a quick introduction to Recordati’s global presence and legacy in rare disease research.
A dedicated Company Values section highlights the principles guiding their work with patients and professionals.
The CTA section encourages engagement through newsletter sign-up, event agenda, or platform registration.
A Partners section showcases key collaborations, lending credibility and trust to Recordati’s position in the field.
At-a-glance company stats provide a quick introduction to Recordati’s global presence and legacy in rare disease research.
A dedicated Company Values section highlights the principles guiding their work with patients and professionals.
The CTA section encourages engagement through newsletter sign-up, event agenda, or platform registration.
A Partners section showcases key collaborations, lending credibility and trust to Recordati’s position in the field.
At-a-glance company stats provide a quick introduction to Recordati’s global presence and legacy in rare disease research.
A dedicated Company Values section highlights the principles guiding their work with patients and professionals.
The CTA section encourages engagement through newsletter sign-up, event agenda, or platform registration.
A Partners section showcases key collaborations, lending credibility and trust to Recordati’s position in the field.
At-a-glance company stats provide a quick introduction to Recordati’s global presence and legacy in rare disease research.
A dedicated Company Values section highlights the principles guiding their work with patients and professionals.
The CTA section encourages engagement through newsletter sign-up, event agenda, or platform registration.
A Partners section showcases key collaborations, lending credibility and trust to Recordati’s position in the field.
At-a-glance company stats provide a quick introduction to Recordati’s global presence and legacy in rare disease research.
A dedicated Company Values section highlights the principles guiding their work with patients and professionals.
The CTA section encourages engagement through newsletter sign-up, event agenda, or platform registration.
A Partners section showcases key collaborations, lending credibility and trust to Recordati’s position in the field.
At-a-glance company stats provide a quick introduction to Recordati’s global presence and legacy in rare disease research.
A dedicated Company Values section highlights the principles guiding their work with patients and professionals.
The CTA section encourages engagement through newsletter sign-up, event agenda, or platform registration.
A Partners section showcases key collaborations, lending credibility and trust to Recordati’s position in the field.
At-a-glance company stats provide a quick introduction to Recordati’s global presence and legacy in rare disease research.
A dedicated Company Values section highlights the principles guiding their work with patients and professionals.
The CTA section encourages engagement through newsletter sign-up, event agenda, or platform registration.
A Partners section showcases key collaborations, lending credibility and trust to Recordati’s position in the field.
At-a-glance company stats provide a quick introduction to Recordati’s global presence and legacy in rare disease research.
A dedicated Company Values section highlights the principles guiding their work with patients and professionals.
The CTA section encourages engagement through newsletter sign-up, event agenda, or platform registration.
A Partners section showcases key collaborations, lending credibility and trust to Recordati’s position in the field.
At-a-glance company stats provide a quick introduction to Recordati’s global presence and legacy in rare disease research.
A dedicated Company Values section highlights the principles guiding their work with patients and professionals.
The CTA section encourages engagement through newsletter sign-up, event agenda, or platform registration.
A Partners section showcases key collaborations, lending credibility and trust to Recordati’s position in the field.
At-a-glance company stats provide a quick introduction to Recordati’s global presence and legacy in rare disease research.
A dedicated Company Values section highlights the principles guiding their work with patients and professionals.
The CTA section encourages engagement through newsletter sign-up, event agenda, or platform registration.
A Partners section showcases key collaborations, lending credibility and trust to Recordati’s position in the field.
At-a-glance company stats provide a quick introduction to Recordati’s global presence and legacy in rare disease research.
A dedicated Company Values section highlights the principles guiding their work with patients and professionals.
The CTA section encourages engagement through newsletter sign-up, event agenda, or platform registration.
A Partners section showcases key collaborations, lending credibility and trust to Recordati’s position in the field.
At-a-glance company stats provide a quick introduction to Recordati’s global presence and legacy in rare disease research.
A dedicated Company Values section highlights the principles guiding their work with patients and professionals.
The CTA section encourages engagement through newsletter sign-up, event agenda, or platform registration.
A Partners section showcases key collaborations, lending credibility and trust to Recordati’s position in the field.
BLog/News Section
At-a-glance company stats provide a quick introduction to Recordati’s global presence and legacy in rare disease research.
A dedicated Company Values section highlights the principles guiding their work with patients and professionals.
The CTA section encourages engagement through newsletter sign-up, event agenda, or platform registration.
A Partners section showcases key collaborations, lending credibility and trust to Recordati’s position in the field.
At-a-glance company stats provide a quick introduction to Recordati’s global presence and legacy in rare disease research.
A dedicated Company Values section highlights the principles guiding their work with patients and professionals.
The CTA section encourages engagement through newsletter sign-up, event agenda, or platform registration.
A Partners section showcases key collaborations, lending credibility and trust to Recordati’s position in the field.
At-a-glance company stats provide a quick introduction to Recordati’s global presence and legacy in rare disease research.
A dedicated Company Values section highlights the principles guiding their work with patients and professionals.
The CTA section encourages engagement through newsletter sign-up, event agenda, or platform registration.
A Partners section showcases key collaborations, lending credibility and trust to Recordati’s position in the field.
At-a-glance company stats provide a quick introduction to Recordati’s global presence and legacy in rare disease research.
A dedicated Company Values section highlights the principles guiding their work with patients and professionals.
The CTA section encourages engagement through newsletter sign-up, event agenda, or platform registration.
A Partners section showcases key collaborations, lending credibility and trust to Recordati’s position in the field.
At-a-glance company stats provide a quick introduction to Recordati’s global presence and legacy in rare disease research.
A dedicated Company Values section highlights the principles guiding their work with patients and professionals.
The CTA section encourages engagement through newsletter sign-up, event agenda, or platform registration.
A Partners section showcases key collaborations, lending credibility and trust to Recordati’s position in the field.
At-a-glance company stats provide a quick introduction to Recordati’s global presence and legacy in rare disease research.
A dedicated Company Values section highlights the principles guiding their work with patients and professionals.
The CTA section encourages engagement through newsletter sign-up, event agenda, or platform registration.
A Partners section showcases key collaborations, lending credibility and trust to Recordati’s position in the field.
At-a-glance company stats provide a quick introduction to Recordati’s global presence and legacy in rare disease research.
A dedicated Company Values section highlights the principles guiding their work with patients and professionals.
The CTA section encourages engagement through newsletter sign-up, event agenda, or platform registration.
A Partners section showcases key collaborations, lending credibility and trust to Recordati’s position in the field.
At-a-glance company stats provide a quick introduction to Recordati’s global presence and legacy in rare disease research.
A dedicated Company Values section highlights the principles guiding their work with patients and professionals.
The CTA section encourages engagement through newsletter sign-up, event agenda, or platform registration.
A Partners section showcases key collaborations, lending credibility and trust to Recordati’s position in the field.
News Feed
A filtering system by pathology helps users quickly find relevant news; the design also supports adding future filters like format or date.
Search functionality is especially valuable for returning users seeking specific updates.
A featured article component spotlights important updates, ensuring key stories get visibility at the top of the page.
A highlight section for recent on-demand videos at the bottom encourages exploration of multimedia content beyond written articles.
A filtering system by pathology helps users quickly find relevant news; the design also supports adding future filters like format or date.
Search functionality is especially valuable for returning users seeking specific updates.
A featured article component spotlights important updates, ensuring key stories get visibility at the top of the page.
A highlight section for recent on-demand videos at the bottom encourages exploration of multimedia content beyond written articles.
A filtering system by pathology helps users quickly find relevant news; the design also supports adding future filters like format or date.
Search functionality is especially valuable for returning users seeking specific updates.
A featured article component spotlights important updates, ensuring key stories get visibility at the top of the page.
A highlight section for recent on-demand videos at the bottom encourages exploration of multimedia content beyond written articles.
A filtering system by pathology helps users quickly find relevant news; the design also supports adding future filters like format or date.
Search functionality is especially valuable for returning users seeking specific updates.
A featured article component spotlights important updates, ensuring key stories get visibility at the top of the page.
A highlight section for recent on-demand videos at the bottom encourages exploration of multimedia content beyond written articles.
A filtering system by pathology helps users quickly find relevant news; the design also supports adding future filters like format or date.
Search functionality is especially valuable for returning users seeking specific updates.
A featured article component spotlights important updates, ensuring key stories get visibility at the top of the page.
A highlight section for recent on-demand videos at the bottom encourages exploration of multimedia content beyond written articles.
A filtering system by pathology helps users quickly find relevant news; the design also supports adding future filters like format or date.
Search functionality is especially valuable for returning users seeking specific updates.
A featured article component spotlights important updates, ensuring key stories get visibility at the top of the page.
A highlight section for recent on-demand videos at the bottom encourages exploration of multimedia content beyond written articles.
A filtering system by pathology helps users quickly find relevant news; the design also supports adding future filters like format or date.
Search functionality is especially valuable for returning users seeking specific updates.
A featured article component spotlights important updates, ensuring key stories get visibility at the top of the page.
A highlight section for recent on-demand videos at the bottom encourages exploration of multimedia content beyond written articles.
A filtering system by pathology helps users quickly find relevant news; the design also supports adding future filters like format or date.
Search functionality is especially valuable for returning users seeking specific updates.
A featured article component spotlights important updates, ensuring key stories get visibility at the top of the page.
A highlight section for recent on-demand videos at the bottom encourages exploration of multimedia content beyond written articles.
A filtering system by pathology helps users quickly find relevant news; the design also supports adding future filters like format or date.
Search functionality is especially valuable for returning users seeking specific updates.
A featured article component spotlights important updates, ensuring key stories get visibility at the top of the page.
A highlight section for recent on-demand videos at the bottom encourages exploration of multimedia content beyond written articles.
A filtering system by pathology helps users quickly find relevant news; the design also supports adding future filters like format or date.
Search functionality is especially valuable for returning users seeking specific updates.
A featured article component spotlights important updates, ensuring key stories get visibility at the top of the page.
A highlight section for recent on-demand videos at the bottom encourages exploration of multimedia content beyond written articles.
A filtering system by pathology helps users quickly find relevant news; the design also supports adding future filters like format or date.
Search functionality is especially valuable for returning users seeking specific updates.
A featured article component spotlights important updates, ensuring key stories get visibility at the top of the page.
A highlight section for recent on-demand videos at the bottom encourages exploration of multimedia content beyond written articles.
A filtering system by pathology helps users quickly find relevant news; the design also supports adding future filters like format or date.
Search functionality is especially valuable for returning users seeking specific updates.
A featured article component spotlights important updates, ensuring key stories get visibility at the top of the page.
A highlight section for recent on-demand videos at the bottom encourages exploration of multimedia content beyond written articles.
News Feed
A filtering system by pathology helps users quickly find relevant news; the design also supports adding future filters like format or date.
Search functionality is especially valuable for returning users seeking specific updates.
A featured article component spotlights important updates, ensuring key stories get visibility at the top of the page.
A highlight section for recent on-demand videos at the bottom encourages exploration of multimedia content beyond written articles.
A filtering system by pathology helps users quickly find relevant news; the design also supports adding future filters like format or date.
Search functionality is especially valuable for returning users seeking specific updates.
A featured article component spotlights important updates, ensuring key stories get visibility at the top of the page.
A highlight section for recent on-demand videos at the bottom encourages exploration of multimedia content beyond written articles.
A filtering system by pathology helps users quickly find relevant news; the design also supports adding future filters like format or date.
Search functionality is especially valuable for returning users seeking specific updates.
A featured article component spotlights important updates, ensuring key stories get visibility at the top of the page.
A highlight section for recent on-demand videos at the bottom encourages exploration of multimedia content beyond written articles.
A filtering system by pathology helps users quickly find relevant news; the design also supports adding future filters like format or date.
Search functionality is especially valuable for returning users seeking specific updates.
A featured article component spotlights important updates, ensuring key stories get visibility at the top of the page.
A highlight section for recent on-demand videos at the bottom encourages exploration of multimedia content beyond written articles.
A filtering system by pathology helps users quickly find relevant news; the design also supports adding future filters like format or date.
Search functionality is especially valuable for returning users seeking specific updates.
A featured article component spotlights important updates, ensuring key stories get visibility at the top of the page.
A highlight section for recent on-demand videos at the bottom encourages exploration of multimedia content beyond written articles.
A filtering system by pathology helps users quickly find relevant news; the design also supports adding future filters like format or date.
Search functionality is especially valuable for returning users seeking specific updates.
A featured article component spotlights important updates, ensuring key stories get visibility at the top of the page.
A highlight section for recent on-demand videos at the bottom encourages exploration of multimedia content beyond written articles.
A filtering system by pathology helps users quickly find relevant news; the design also supports adding future filters like format or date.
Search functionality is especially valuable for returning users seeking specific updates.
A featured article component spotlights important updates, ensuring key stories get visibility at the top of the page.
A highlight section for recent on-demand videos at the bottom encourages exploration of multimedia content beyond written articles.
A filtering system by pathology helps users quickly find relevant news; the design also supports adding future filters like format or date.
Search functionality is especially valuable for returning users seeking specific updates.
A featured article component spotlights important updates, ensuring key stories get visibility at the top of the page.
A highlight section for recent on-demand videos at the bottom encourages exploration of multimedia content beyond written articles.
Final Product
Hi-Fi Design & Content Experience
The News Article and On-Demand Video pages were designed with a focus on clarity, structure, and usability. During the high-fidelity design phase, we developed flexible content layouts that could accommodate a wide range of media formats, from long-form articles to embedded video. Emphasis was placed on legibility, consistent visual hierarchy, and clear metadata to help busy medical professionals quickly understand and engage with each piece of content. Features like filtering, related content suggestions, and integrated CTAs were added to keep users engaged and guide them toward further action.
On-demand Video Library
On-demand Video Library
A prominent search bar placed front and center helps users quickly locate relevant videos by keyword.
Filters for pathology, date, and format allow users to narrow down content based on their interests or professional focus.
Each video card displays key info at a glance, including duration, pathology tags, title, and a short description.
A strategically placed CTA section encourages users to sign up or register for upcoming events related to the content they’ve viewed.
A prominent search bar placed front and center helps users quickly locate relevant videos by keyword.
Filters for pathology, date, and format allow users to narrow down content based on their interests or professional focus.
Each video card displays key info at a glance, including duration, pathology tags, title, and a short description.
A strategically placed CTA section encourages users to sign up or register for upcoming events related to the content they’ve viewed.
A prominent search bar placed front and center helps users quickly locate relevant videos by keyword.
Filters for pathology, date, and format allow users to narrow down content based on their interests or professional focus.
Each video card displays key info at a glance, including duration, pathology tags, title, and a short description.
A strategically placed CTA section encourages users to sign up or register for upcoming events related to the content they’ve viewed.
A prominent search bar placed front and center helps users quickly locate relevant videos by keyword.
Filters for pathology, date, and format allow users to narrow down content based on their interests or professional focus.
Each video card displays key info at a glance, including duration, pathology tags, title, and a short description.
A strategically placed CTA section encourages users to sign up or register for upcoming events related to the content they’ve viewed.
A prominent search bar placed front and center helps users quickly locate relevant videos by keyword.
Filters for pathology, date, and format allow users to narrow down content based on their interests or professional focus.
Each video card displays key info at a glance, including duration, pathology tags, title, and a short description.
A strategically placed CTA section encourages users to sign up or register for upcoming events related to the content they’ve viewed.
A prominent search bar placed front and center helps users quickly locate relevant videos by keyword.
Filters for pathology, date, and format allow users to narrow down content based on their interests or professional focus.
Each video card displays key info at a glance, including duration, pathology tags, title, and a short description.
A strategically placed CTA section encourages users to sign up or register for upcoming events related to the content they’ve viewed.
A prominent search bar placed front and center helps users quickly locate relevant videos by keyword.
Filters for pathology, date, and format allow users to narrow down content based on their interests or professional focus.
Each video card displays key info at a glance, including duration, pathology tags, title, and a short description.
A strategically placed CTA section encourages users to sign up or register for upcoming events related to the content they’ve viewed.
A prominent search bar placed front and center helps users quickly locate relevant videos by keyword.
Filters for pathology, date, and format allow users to narrow down content based on their interests or professional focus.
Each video card displays key info at a glance, including duration, pathology tags, title, and a short description.
A strategically placed CTA section encourages users to sign up or register for upcoming events related to the content they’ve viewed.
On-demand Video Library
A prominent search bar placed front and center helps users quickly locate relevant videos by keyword.
Filters for pathology, date, and format allow users to narrow down content based on their interests or professional focus.
Each video card displays key info at a glance, including duration, pathology tags, title, and a short description.
A strategically placed CTA section encourages users to sign up or register for upcoming events related to the content they’ve viewed.
A prominent search bar placed front and center helps users quickly locate relevant videos by keyword.
Filters for pathology, date, and format allow users to narrow down content based on their interests or professional focus.
Each video card displays key info at a glance, including duration, pathology tags, title, and a short description.
A strategically placed CTA section encourages users to sign up or register for upcoming events related to the content they’ve viewed.
A prominent search bar placed front and center helps users quickly locate relevant videos by keyword.
Filters for pathology, date, and format allow users to narrow down content based on their interests or professional focus.
Each video card displays key info at a glance, including duration, pathology tags, title, and a short description.
A strategically placed CTA section encourages users to sign up or register for upcoming events related to the content they’ve viewed.
A prominent search bar placed front and center helps users quickly locate relevant videos by keyword.
Filters for pathology, date, and format allow users to narrow down content based on their interests or professional focus.
Each video card displays key info at a glance, including duration, pathology tags, title, and a short description.
A strategically placed CTA section encourages users to sign up or register for upcoming events related to the content they’ve viewed.
A prominent search bar placed front and center helps users quickly locate relevant videos by keyword.
Filters for pathology, date, and format allow users to narrow down content based on their interests or professional focus.
Each video card displays key info at a glance, including duration, pathology tags, title, and a short description.
A strategically placed CTA section encourages users to sign up or register for upcoming events related to the content they’ve viewed.
A prominent search bar placed front and center helps users quickly locate relevant videos by keyword.
Filters for pathology, date, and format allow users to narrow down content based on their interests or professional focus.
Each video card displays key info at a glance, including duration, pathology tags, title, and a short description.
A strategically placed CTA section encourages users to sign up or register for upcoming events related to the content they’ve viewed.
A prominent search bar placed front and center helps users quickly locate relevant videos by keyword.
Filters for pathology, date, and format allow users to narrow down content based on their interests or professional focus.
Each video card displays key info at a glance, including duration, pathology tags, title, and a short description.
A strategically placed CTA section encourages users to sign up or register for upcoming events related to the content they’ve viewed.
A prominent search bar placed front and center helps users quickly locate relevant videos by keyword.
Filters for pathology, date, and format allow users to narrow down content based on their interests or professional focus.
Each video card displays key info at a glance, including duration, pathology tags, title, and a short description.
A strategically placed CTA section encourages users to sign up or register for upcoming events related to the content they’ve viewed.
News Article posts
News Article posts
The article header includes a brief synopsis, pathology tag, and estimated read time to help users quickly assess relevance.
Flexible body content components support a variety of formats—quotes, subheadings, tables, images, and descriptions—for improved readability.
A targeted CTA section promotes event sign-ups, optimized for logged-in users who have full access to gated content.
A Related Posts section at the bottom encourages continued exploration and keeps users engaged within the platform.
The article header includes a brief synopsis, pathology tag, and estimated read time to help users quickly assess relevance.
Flexible body content components support a variety of formats—quotes, subheadings, tables, images, and descriptions—for improved readability.
A targeted CTA section promotes event sign-ups, optimized for logged-in users who have full access to gated content.
A Related Posts section at the bottom encourages continued exploration and keeps users engaged within the platform.
The article header includes a brief synopsis, pathology tag, and estimated read time to help users quickly assess relevance.
Flexible body content components support a variety of formats—quotes, subheadings, tables, images, and descriptions—for improved readability.
A targeted CTA section promotes event sign-ups, optimized for logged-in users who have full access to gated content.
A Related Posts section at the bottom encourages continued exploration and keeps users engaged within the platform.
The article header includes a brief synopsis, pathology tag, and estimated read time to help users quickly assess relevance.
Flexible body content components support a variety of formats—quotes, subheadings, tables, images, and descriptions—for improved readability.
A targeted CTA section promotes event sign-ups, optimized for logged-in users who have full access to gated content.
A Related Posts section at the bottom encourages continued exploration and keeps users engaged within the platform.
A prominent search bar placed front and center helps users quickly locate relevant videos by keyword.
Filters for pathology, date, and format allow users to narrow down content based on their interests or professional focus.
Each video card displays key info at a glance, including duration, pathology tags, title, and a short description.
A strategically placed CTA section encourages users to sign up or register for upcoming events related to the content they’ve viewed.
A prominent search bar placed front and center helps users quickly locate relevant videos by keyword.
Filters for pathology, date, and format allow users to narrow down content based on their interests or professional focus.
Each video card displays key info at a glance, including duration, pathology tags, title, and a short description.
A strategically placed CTA section encourages users to sign up or register for upcoming events related to the content they’ve viewed.
A prominent search bar placed front and center helps users quickly locate relevant videos by keyword.
Filters for pathology, date, and format allow users to narrow down content based on their interests or professional focus.
Each video card displays key info at a glance, including duration, pathology tags, title, and a short description.
A strategically placed CTA section encourages users to sign up or register for upcoming events related to the content they’ve viewed.
A prominent search bar placed front and center helps users quickly locate relevant videos by keyword.
Filters for pathology, date, and format allow users to narrow down content based on their interests or professional focus.
Each video card displays key info at a glance, including duration, pathology tags, title, and a short description.
A strategically placed CTA section encourages users to sign up or register for upcoming events related to the content they’ve viewed.
News Article posts
The article header includes a brief synopsis, pathology tag, and estimated read time to help users quickly assess relevance.
Flexible body content components support a variety of formats—quotes, subheadings, tables, images, and descriptions—for improved readability.
A targeted CTA section promotes event sign-ups, optimized for logged-in users who have full access to gated content.
A Related Posts section at the bottom encourages continued exploration and keeps users engaged within the platform.
The article header includes a brief synopsis, pathology tag, and estimated read time to help users quickly assess relevance.
Flexible body content components support a variety of formats—quotes, subheadings, tables, images, and descriptions—for improved readability.
A targeted CTA section promotes event sign-ups, optimized for logged-in users who have full access to gated content.
A Related Posts section at the bottom encourages continued exploration and keeps users engaged within the platform.
The article header includes a brief synopsis, pathology tag, and estimated read time to help users quickly assess relevance.
Flexible body content components support a variety of formats—quotes, subheadings, tables, images, and descriptions—for improved readability.
A targeted CTA section promotes event sign-ups, optimized for logged-in users who have full access to gated content.
A Related Posts section at the bottom encourages continued exploration and keeps users engaged within the platform.
The article header includes a brief synopsis, pathology tag, and estimated read time to help users quickly assess relevance.
Flexible body content components support a variety of formats—quotes, subheadings, tables, images, and descriptions—for improved readability.
A targeted CTA section promotes event sign-ups, optimized for logged-in users who have full access to gated content.
A Related Posts section at the bottom encourages continued exploration and keeps users engaged within the platform.
A prominent search bar placed front and center helps users quickly locate relevant videos by keyword.
Filters for pathology, date, and format allow users to narrow down content based on their interests or professional focus.
Each video card displays key info at a glance, including duration, pathology tags, title, and a short description.
A strategically placed CTA section encourages users to sign up or register for upcoming events related to the content they’ve viewed.
A prominent search bar placed front and center helps users quickly locate relevant videos by keyword.
Filters for pathology, date, and format allow users to narrow down content based on their interests or professional focus.
Each video card displays key info at a glance, including duration, pathology tags, title, and a short description.
A strategically placed CTA section encourages users to sign up or register for upcoming events related to the content they’ve viewed.
A prominent search bar placed front and center helps users quickly locate relevant videos by keyword.
Filters for pathology, date, and format allow users to narrow down content based on their interests or professional focus.
Each video card displays key info at a glance, including duration, pathology tags, title, and a short description.
A strategically placed CTA section encourages users to sign up or register for upcoming events related to the content they’ve viewed.
A prominent search bar placed front and center helps users quickly locate relevant videos by keyword.
Filters for pathology, date, and format allow users to narrow down content based on their interests or professional focus.
Each video card displays key info at a glance, including duration, pathology tags, title, and a short description.
A strategically placed CTA section encourages users to sign up or register for upcoming events related to the content they’ve viewed.
LEad Capture flow
To support lead generation goals, individual content pages were intentionally gated. While users can browse the full library of news posts and videos without restrictions, accessing the actual content requires account registration or login. This light-touch gating strategy was chosen to balance discoverability with conversion, offering enough value upfront to encourage sign-ups without creating friction too early in the journey.
User is prompted to log in when clicking on a content item.
Non-registered users will click the registration link. First qualifier is based on medical license & region.
Users submit basic contact details to generate leads for Sales (GDPR opt-in excl. in the screens above).
Lead qualification details and medical license number to confirm eligibility.
On successful registration user gets confirmation & is prompted to log in.
User is prompted to log in when clicking on a content item.
Non-registered users will click the registration link. First qualifier is based on medical license & region.
Users submit basic contact details to generate leads for Sales (GDPR opt-in excl. in the screens above).
Lead qualification details and medical license number to confirm eligibility.
On successful registration user gets confirmation & is prompted to log in.
Conclusions
Key learnings
The RRD Campus project was a rewarding challenge that required balancing the needs of highly specialised users with clear business objectives. By designing an intuitive content platform with a thoughtful lead generation strategy, we successfully created a trusted resource for medical professionals while supporting Recordati’s sales goals. This project reinforced the importance of aligning user experience with measurable outcomes, especially in complex, knowledge-heavy domains. It also highlighted how thoughtful UX design can enable both accessibility and business growth without compromising either.
