Erik Strömbäck.

Erik Strömbäck.

Erik Strömbäck.

Available for hire & freelance

Available for hire & freelance

Amsterdam, NL

Amsterdam, NL

I’m a Product Designer who blends analytical thinking with high-fidelity design to make complex products feel simple and intuitive. When not working on product design, I help clients bring their websites to life in Framer, from concept to fully built site.

I’m a Product Designer who blends analytical thinking with high-fidelity design to make complex products feel simple and intuitive. When not working on product design, I help clients bring their websites to life in Framer, from concept to fully built site.

About Me

About Me

Product design shaped by logic, clarity, and thoughtful detail.

I am a UX/Product Designer who works best where clarity, structure, and analytical thinking intersect with high-fidelity execution. I bring a systems-driven mindset to complex problems, turning ambiguity, business requirements, and technical constraints into intuitive interaction models and polished user experiences.

Design philosophy

My approach is grounded in logic and practicality: I break problems down, map the system, identify friction, and design solutions that scale. I excel in environments where collaboration with product managers, and engineers is essential, and where strong reasoning matters as much as visual refinement.

While I value aesthetics, I prioritise function, clarity, and interaction quality. My work is defined not just by how it looks, but by how it behaves and how confidently a user can navigate complexity with ease.

I design with intent: structured, methodical, and always with a strong focus on usability, hierarchy, and component-based design systems.

Work experience

Work experience

Product Designer

2023–2025

At Atlantis I led end-to-end UX strategy and design for platforms across e-commerce, pharma, travel, automotive, and SaaS industries. I streamlined workflows that improved design delivery and collaboration across the product teams, decreasing project delivery times by 34%. I also mentored junior designers and contributed to building the agency’s design culture and process.

Product Designer

2023–2025

At Atlantis I led end-to-end UX strategy and design for platforms across e-commerce, pharma, travel, automotive, and SaaS industries. I streamlined workflows that improved design delivery and collaboration across the product teams, decreasing project delivery times by 34%. I also mentored junior designers and contributed to building the agency’s design culture and process.

Product Designer

2023–2025

At Atlantis I led end-to-end UX strategy and design for platforms across e-commerce, pharma, travel, automotive, and SaaS industries. I streamlined workflows that improved design delivery and collaboration across the product teams, decreasing project delivery times by 34%. I also mentored junior designers and contributed to building the agency’s design culture and process.

Product Designer

2022-2023

While looking for a full-time role, I collaborated with small businesses and startups to improve their digital presence through user research, wireframes, and prototypes. During this period I delivered UX revamps for two client websites, focusing on structure, usability, and lead generation. I also used this time to strengthen my understanding of product strategy, design systems, and cross-team collaboration.

Product Designer

2022-2023

While looking for a full-time role, I collaborated with small businesses and startups to improve their digital presence through user research, wireframes, and prototypes. During this period I delivered UX revamps for two client websites, focusing on structure, usability, and lead generation. I also used this time to strengthen my understanding of product strategy, design systems, and cross-team collaboration.

Product Designer

2022-2023

While looking for a full-time role, I collaborated with small businesses and startups to improve their digital presence through user research, wireframes, and prototypes. During this period I delivered UX revamps for two client websites, focusing on structure, usability, and lead generation. I also used this time to strengthen my understanding of product strategy, design systems, and cross-team collaboration.

Conference Director

2018-2021

With OnBrand I led a cross-functional team to scale the event from 500 to 2,300 attendees. I was known for balancing structure with creativity and creating memorable, seamless experiences. During my tenure I collaborated with designers, marketers, and speakers to craft cohesive brand storytelling and impactful event journeys.

Conference Director

2018-2021

With OnBrand I led a cross-functional team to scale the event from 500 to 2,300 attendees. I was known for balancing structure with creativity and creating memorable, seamless experiences. During my tenure I collaborated with designers, marketers, and speakers to craft cohesive brand storytelling and impactful event journeys.

Conference Director

2018-2021

With OnBrand I led a cross-functional team to scale the event from 500 to 2,300 attendees. I was known for balancing structure with creativity and creating memorable, seamless experiences. During my tenure I collaborated with designers, marketers, and speakers to craft cohesive brand storytelling and impactful event journeys.

Global Event Marketing Manager

2017-2021

I designed event experiences in a scaleup environment that brought product storytelling to life, strengthening brand engagement and customer trust, partnering with design and marketing teams to align product storytelling with audience needs.

Global Event Marketing Manager

2017-2021

I designed event experiences in a scaleup environment that brought product storytelling to life, strengthening brand engagement and customer trust, partnering with design and marketing teams to align product storytelling with audience needs.

Global Event Marketing Manager

2017-2021

I designed event experiences in a scaleup environment that brought product storytelling to life, strengthening brand engagement and customer trust, partnering with design and marketing teams to align product storytelling with audience needs.

Production & Startup Program Manager

2014-2017

As Startup Program Manager I coached 1,500+ startups in TNW’s startup program, helping founders communicate their ideas clearly and confidently. As Producer, I designed event experiences for audiences of 12,000+, focusing on flow, clarity, and emotional connection, managing an NPS score of 8.4

Production & Startup Program Manager

2014-2017

As Startup Program Manager I coached 1,500+ startups in TNW’s startup program, helping founders communicate their ideas clearly and confidently. As Producer, I designed event experiences for audiences of 12,000+, focusing on flow, clarity, and emotional connection, managing an NPS score of 8.4

Production & Startup Program Manager

2014-2017

As Startup Program Manager I coached 1,500+ startups in TNW’s startup program, helping founders communicate their ideas clearly and confidently. As Producer, I designed event experiences for audiences of 12,000+, focusing on flow, clarity, and emotional connection, managing an NPS score of 8.4

Testimonials

Jasmyn Cheng

Artist

"

“Erik delivered an impressive amount of work in a short time. His thinking was aligned with our brand, and he made the site feel more like a webshop without losing its luxury feel. The clean category and product pages make it much easier for customers to understand our products.”

Jasmyn Cheng

Artist

"

“Erik delivered an impressive amount of work in a short time. His thinking was aligned with our brand, and he made the site feel more like a webshop without losing its luxury feel. The clean category and product pages make it much easier for customers to understand our products.”

Jasmyn Cheng

Artist

"

“Erik delivered an impressive amount of work in a short time. His thinking was aligned with our brand, and he made the site feel more like a webshop without losing its luxury feel. The clean category and product pages make it much easier for customers to understand our products.”