Hectool
Industrial Marketplace
Designed the core UX and high-fidelity UI for a B2B industrial tooling marketplace, simplifying complex product variants and building trust in a traditionally manual industry.
Jasmyn Cheng
Artist Website
Designed and built a boutique website for an Amsterdam-based artist. The project included building a CMS product library with a simple Stripe checkout.
RRD Campus
Medical Knowledge Platform
Designed a rare-disease education platform for medical professionals, centralising content and implementing a gated content system for lead generation.
Hoopooh
In-app Marketplace Feature
Designed a second-hand marketplace feature inside a childcare communication app, enabling parents to buy and sell children’s items without leaving the ecosystem.
Humble Lights
E-commerce Redesign
Redesigned the Humble Lights webshop to emphasise trust, clarity, and storytelling while preserving a luxurious brand feel.
Product design shaped by logic, clarity, and thoughtful detail.
I am a UX/Product Designer who works best where clarity, structure, and analytical thinking intersect with high-fidelity execution. I bring a systems-driven mindset to complex problems, turning ambiguity, business requirements, and technical constraints into intuitive interaction models and polished user experiences.
Design philosophy
My approach is grounded in logic and practicality: I break problems down, map the system, identify friction, and design solutions that scale. I excel in environments where collaboration with product managers, and engineers is essential, and where strong reasoning matters as much as visual refinement.
While I value aesthetics, I prioritise function, clarity, and interaction quality. My work is defined not just by how it looks, but by how it behaves and how confidently a user can navigate complexity with ease.
I design with intent: structured, methodical, and always with a strong focus on usability, hierarchy, and component-based design systems.







